{"id":4295,"date":"2009-11-06T09:03:41","date_gmt":"2009-11-06T16:03:41","guid":{"rendered":"http:\/\/blitransfer.wpengine.com\/?p=4295"},"modified":"2017-06-21T14:22:20","modified_gmt":"2017-06-21T19:22:20","slug":"project-blue-charity-plan-action","status":"publish","type":"post","link":"https:\/\/bluelivingideas.com\/2009\/11\/06\/project-blue-charity-plan-action\/","title":{"rendered":"project BLUE: It's Not a Charity, It's a Plan of Action"},"content":{"rendered":"

The health of our oceans is not only important for environmental reasons, it’s essential for recreational reasons as well. And what sport will be impacted the most by the state of the oceans? Surfing, most likely. What can the average ocean sports lover do to work toward a healthy ocean environment?<\/p>\n

Image: sub_lime79<\/a>\"Surf\"
Surf<\/figcaption><\/figure>\n

Probably the best way is to support an organization that’s already doing the work. Surfrider<\/a> is an excellent non-profit ocean conservation organization, and like most non-profits, funding is always an issue. But a movement called project BLUE is taking on the funding challenge.<\/p>\n

\"project
project BLUE<\/figcaption><\/figure>\n

project BLUE<\/a> is a cooperative initiative by seven leading brands in the surf industry. The brands have come together to develop a co-branded, limited edition product line, and a part of the proceeds of the products go to fund the Surfrider Foundation. Billabong, O\u00e2\u20ac\u2122Neill, DAKINE, Electric Visual, Famous Wax, Nixon and Reef are the participating brands at the moment, and are some of the most competitive in the industry.<\/p>\n

Some of the products in the project BLUE lineup:<\/p>\n