ATM for Drinking Water in India

Published on February 4th, 2013 | by

Entrepreneurs in India have come up with a way to provide clean drinking water in rural or underserved communities. Sarvajal is setting up locally-run water purification system franchises.

In larger cities in India, degrading water infrastructure allows up to 40% of clean drinking water to leak out of pipes, a situation similar to the U.S. Leaks in pipes and sewage treatment systems in need of updates and repairs also contribute to contamination of surface waters, especially during the monsoon season.

Social entrepreneurship holds a different paradigm. Sarvajal treats the water closer to the point of use, avoiding the risk of contamination and loss by transport over long distances, then sells the water at “ATM”s. These ATMs provide the drinking water to rural customers or slum residents at a fraction of the cost of bottled water.

So far, the company has reached 133 villages and more then seven thousand people. The clean drinking water produced by Sarvajal’s systems costs customers less than a penny per liter.

Meet India’s ATM of Clean Water (via Ecopreneurist)

Sarvajal is a mass-market drinking water micro-franchise system which offers a low-cost and easily distributed water purification system franchise. Sarvajal is providing jobs and financial independence for the communities it is in while at the same time providing a low-cost, purified and clean drinking…


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